A Tale Of A Tail
Thereby hangs a tail. Advertisers have watched with envy since 1989 as the pink bunny developed by ad agency TBWA Chiat/Day drummed its way into American culture. Not that man-made ad mascots are a new genre; the Jolly Green Giant debuted in 1926. But the relentless rabbit has become not only a potent spokescreature but a kind of cultural icon, popping up in cartoons, conversations and political campaigns to evoke endurance in everything from Ross Perot to the marriage of writer Joan Didion....